April 2022 Edition 

Welcome to RD Connections where we bring you the latest Results Direct | RD Mobile resources to empower your website, event, and mobile app success. In this edition: 

• What’s Good For You: Eat Your Veggies – and Audit Your Website Content
• From Events to Member Apps: Guide for Making Your Association Indispensable
• Making Sense of Google Analytics (and What’s Ahead for 2023)
• May 12 Results Recharge: Using Data to Drive Conversions
• How RD Can Help: Leveraging Technology to Achieve Success

What’s Good For You: Eat Your Veggies – and Audit Your Website Content

Auditing your website content on a regular basis leads to better search results, better user experience, and increased conversions. How – and how often – should you audit your content? Here are Results Direct tips and next steps to get you started.

From Events to Member Apps: Guide for Making Your Association Indispensable

Associations are increasingly using mobile apps to engage members and grow their organizations by delivering relevant, timely content and opportunities for members to connect. This Results Direct | RD Mobile guide provides expert insights for leveraging a mobile app to make your association indispensable.

Making Sense of Google Analytics (and What’s Ahead for 2023)

Dan Scheeler, CAE of Results Direct shares the ins-and-outs of Google Analytics to improve your website results, increase online purchases, inform content strategy, and make better data-driven decisions – plus how to prepare for Google Analytics 4 (coming in 2023).

May 12 Results Recharge: Using Data to Drive Conversions

You work hard to drive visitors to your website – potential members, attendees, sponsors, and more. But how do you get them to convert once they’re there? Join guest expert, Beth Arritt, to learn how to turn data into dollars. This event is sponsored by Results Direct.

How RD Can Help: Leveraging Technology to Achieve Success

As your Results Direct Account Manager, I’m here to help you take action and better leverage your website and integrations to ensure your organization’s success. Here are a few ways that I’ve worked with clients this month:

• Trained staff to use Sitefinity more effectively
• Improved search engine optimization and accessibility
• Enhanced integration with AMS to deliver more personalization and drive conversions
• Conducted usability testing, navigation updates, and homepage refreshes
• Prepared project estimates for upcoming fiscal year budget submissions

I’d love to help you too!

Missy Sutton, CAE